Moana Hofstätter, graduate of 2025, Internship Lisbon 2025/2026

My last 6 months in Lisbon – this was my third internship abroad.
I spent six months in Lisbon working at a marketing agency: the Digital Growth Studio. During this time, I was involved in a wide range of tasks, which gave me deep insights into the industry.
One of my main responsibilities was working with UGC (user-generated content). These are the types of videos you often see on platforms like TikTok and Instagram, where content creators present products. I was responsible for writing the scripts for these videos, selecting suitable content creators and editing the final videos.
In addition, I worked extensively with AI tools, creating videos and generating images. Over time, I gained more and more knowledge, not only about technical tools but also about marketing terminology and direct communication with clients.
The work was quite intense and sometimes challenging, but it was also extremely valuable. As time went on, I became more independent and was able to contribute meaningfully to the company. I also worked on translating advertising content for German clients.
Some of the agency’s clients are well-known in the German market, including Nippli, Bedrop, Kombuchery, and Mudda Natur, Lamarel.
During the last one and a half months of my internship I was given the responsibility of managing the agency’s social media accounts. I also gained experience working in the B2B sector.

Overall, it was a very special experience. Lisbon is an amazing city with beautiful surroundings, great weather, and many international people. I was also very lucky with the company I worked for. The agency has around 23 employees and is led by two women. It was a unique and inspiring experience to work in an all-female environment. The team was very international, and I truly enjoyed being part of it.